As Senior Vice President, In-Theater Marketing for Paramount Pictures, Patricia Gonzalez is responsible for the development of film marketing campaign strategies for theatrical releases in the U.S. and Canada. Her leadership encompasses a wide range of areas including the negotiation of promotional activations involving placement of digital and print advertising materials, on-screen custom content, circuit-specific online & social media plans, movie fan events and collaborating on studio life-cycle marketing initiatives within the in-cinema space.
Prior to joining Paramount in 2006, Gonzalez served as Head of In-Theatre Marketing Services for DreamWorks SKG and before joining the distribution community, Gonzalez had a distinguished 15+ year career in exhibition, having served as National Director of Film Marketing at General Cinema Theatres.
Gonzalez is passionate about her charity work. She has served on the board of directors for Variety, The Children's Charity in So CA since 2002. She currently serves as co-chairperson for Variety's Kids, the charity's online and silent auction philanthropic endeavors, which has raised more than $2 million to support Variety's children's causes since its launch. Gonzalez also chairs the charity's annual Poker Tournament held at the Paramount lot and has helped raise over $1.2 million dollars to date. In 2017, Gonzalez also joined the Board of Directors of the Variety Boys and Girls Club, a non-profit organization with a rich history in providing meaningful activities and life-altering programs to children and youth in the Boyle Heights area.